Concrete Poetry
A brutalist identity study where raw concrete meets precise typography — a love letter to the honesty of unfinished surfaces and heavy grids.
Live PreviewYear
2023
Client
Béton Studio
Category
Art Direction
Product Duration
8 Weeks
Study
We collected textures from post-war architecture, letting the imperfections of the material set the tone for an unapologetically bold system.
System
A single grotesque typeface, stacked tight and set in monolithic blocks, gives every layout the weight of a poured wall.
Build
Signage, print and screen were unified under one modular grid, so the brand feels engineered rather than decorated.
Impact
The result is quiet but immovable — a brand that trusts restraint and lets the material do the talking.