Type Foundry
A complete visual identity for an independent type foundry — a system built to show off letterforms, not compete with them.
Live PreviewYear
2024
Client
Kestrel Type
Category
Typography & Identity
Product Duration
12 Weeks
Brief
The foundry needed a brand as considered as its type: neutral enough to disappear, sharp enough to signal craft.
Specimen
Interactive specimens let visitors type their own words and watch the family respond across weights and optical sizes.
Web
A fast, quiet storefront frames each family in generous whitespace, with buttery scroll-linked type animations.
Launch
Rolled out across the site, packaging and social — a system flexible enough to grow with every new release.